NEWS
News Releases
Greene Concepts Announces Be Water Coming Soon to Amazon
MARION, NORTH CAROLINA / ACCESS Newswire / February 17, 2026 / Greene Concepts, Inc. (OTCID:INKW), owner and operator of a 60,000-square-foot bottling facility in Marion, North Carolina, and producer of the premium artesian spring water brand Be Water™, announced that Be Water will soon be available on Amazon, expanding national access to its American artesian spring water.
With its expansion onto Amazon, the Company aims to provide consumers nationwide access to naturally mineralized American spring water positioned between high-end imported and mass-market bottled water offerings.
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As consumers increasingly look beyond labels and toward origin transparency, Be Water enters Amazon with a fundamentally different approach to bottled water: beginning underground, not in a processing facility.
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Be Water is drawn from a deep artesian aquifer formed nearly 500 million years ago beneath North Carolina’s Blue Ridge Mountains. The water rises naturally under artesian pressure and is filtered slowly through layers of ancient bedrock before reaching the surface. This geological filtration process defines the water’s balance and character long before bottling occurs.
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Because the water is formed naturally, the Company focuses less on reconstruction and more on source protection.
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“Many bottled waters are engineered after collection,” said Lenny Greene, President and CEO of Greene Concepts, Inc. “Be Water is shaped underground. Our responsibility is stewardship – withdrawing only what the aquifer naturally replaces so the source remains viable long into the future.”
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As the water travels through dense bedrock, it absorbs naturally occurring minerals including calcium, magnesium, and silica, contributing to its smooth taste and natural alkalinity. Once at the surface, Be Water undergoes gentle filtration and ozone treatment to ensure purity – with nothing added and nothing stripped away.
Unlike much of the bottled water category – where products may rely on municipal sources or extensive post-processing – Be Water emphasizes long-term aquifer balance and responsible source management.
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What Defines Be Water
• American spring water sourced from artesian aquifer formations
• Naturally filtered through ancient bedrock
• Naturally occurring minerals – calcium, magnesium, and silica
• No added minerals and no stripping of inherent character
• Bottled at the source in Marion, North Carolina
• Durable 22-gram BPA-free packaging
• Premium positioning with accessible pricing
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Be Water is currently available through select national retailers, including select Walmart locations, Walmart.com, and Camping World, and will be available soon on OneLavi and Amazon, with continued national expansion underway.
The Company believes that expanding into major digital marketplaces enhances national scalability while reinforcing its position between luxury imported and mass-market bottled water brands.
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About Be Water™
Be Water is an American artesian spring water brand bottled at the source in Marion, North Carolina. Its artesian source is gently filtered and ozone-treated to ensure purity while preserving its inherent character – with nothing added and nothing stripped away. Nature – not machines – defines its purity and balance.
Be Water reflects American craftsmanship, transparency, and responsible aquifer stewardship while bridging the gap between imported premium waters and everyday bottled water products.
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In addition to its flagship brand, the Greene Concepts bottling facility provides private-label and co-packing services for select beverage partners.
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Learn More About Be Water™ Products
Follow Greene Concepts, Inc. on Social Media at: X – @GreeneConcepts, Facebook – @inkw2025, Instagram – Greene Concepts, Inc. and Be Water
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CONTACT:
Greene Concepts, Inc.
Investor Relations
SOURCE: Greene Concepts Inc.
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View the original press release on ACCESS Newswire
Categories: US & World News
Nestlé presses ahead with bottled water carve-out as private equity circles €5bn business
Nestlé is moving forward with plans to sell a stake in its bottled water division, setting up one of the food and beverage industry’s most closely watched carve-outs as private equity firms line up to back a business housing premium brands such as Perrier and S.Pellegrino, Bloomberg reported.
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The Swiss food group has invited first-round bids this month for the water unit, valued at around €5 billion, according to sources, with Rothschild advising on the transaction.
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The sale would mark a major step in Nestlé’s broader effort to refocus its portfolio and restore confidence following a turbulent period marked by regulatory scrutiny and reputational challenges.
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Buyout firms including PAI Partners, Blackstone, KKR, Bain Capital and Clayton Dubilier & Rice have expressed interest, Bloomberg previously reported. Banks are preparing between €2 billion and €3 billion of debt financing to support a potential deal, structured as leveraged loans in euros and dollars, the sources said.
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The financing would equate to roughly four to six times the unit’s estimated €500 million in earnings before interest, tax, depreciation and amortisation – a level that underscores both the strength of the underlying brands and the willingness of private equity to lean into consumer staples assets as dealmaking rebounds.
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Nestlé announced in late 2024 that it would separate its water business, long viewed by investors as a non-core asset relative to its faster-growing nutrition, health and premium food categories.
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Momentum around the sale has picked up following a leadership reset that saw Philipp Navratil appointed chief executive in September.
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The deal highlights how even globally recognised beverage brands are being reassessed amid rising environmental and regulatory pressures. Bottled water producers face intensifying scrutiny over plastic use, water sourcing and sustainability claims – risks that investors are factoring into valuations.
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Nestlé’s water division has also been under pressure after the company acknowledged in 2024 that it had used filtration methods not permitted for natural mineral waters in parts of its portfolio, while the group continues to manage a separate infant formula contamination crisis.
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Despite those challenges, bankers involved in the process say the water unit remains an attractive asset, anchored by premium brands with global distribution and pricing power
Bottled Water Market Trends: Eco-Friendly Bottles, Smart Labeling & Industry Outlook to 2034
by Andrew Sullivan, market research specialist
Growing health awareness, concerns about water contamination, and the shift away from sugary beverages are fueling the bottled water market, complemented by convenience factors, premiumization trends, and eco-friendly packaging innovations. According to IMARC Group's latest data, the global bottled water market size was valued at USD 288.8 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 498.4 Billion by 2034, exhibiting a CAGR of 6.06% from 2026-2034.
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Bottled water now represents a massive global industry with steady expansion driven by rising health consciousness, busy urban lifestyles, and growing concerns about tap water quality in many regions. The market is experiencing robust demand across multiple segments including still water, sparkling water, mineral water, and functional waters enriched with vitamins and electrolytes. Consumer preferences are shifting toward premium brands, sustainable packaging solutions, and products with transparent sourcing and clean labels. E-commerce platforms, retail innovation, and expanding distribution networks are making bottled water more accessible than ever.
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Bottled Water Market Growth Drivers:
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Rising Health Consciousness and Hydration Awareness
People everywhere are making healthier beverage choices, moving away from sodas and sugar-loaded drinks toward clean hydration options. This shift is particularly visible among fitness enthusiasts and wellness-focused consumers who recognize the importance of proper hydration for overall health. According to the International Bottled Water Association, Americans consumed an average of 46.5 gallons of bottled water per person compared to just 36 gallons of soda, marking a significant preference shift. The trend is amplified by growing concerns about obesity, diabetes, and other lifestyle diseases linked to high-sugar beverages, making bottled water an obvious go-to choice for health-conscious individuals. -
Water Quality Concerns and Infrastructure Challenges
Contamination issues and deteriorating water infrastructure are pushing consumers toward bottled alternatives as a safer bet. According to Water.org, roughly 2.2 billion people worldwide lack access to safe, drinkable water, highlighting a massive gap that bottled water helps fill. Even in developed regions, periodic water quality alerts, aging pipes, and concerns about contaminants like lead or chemicals drive people to trust branded bottled water. This is especially pronounced in rapidly urbanizing areas of Asia-Pacific and Africa where municipal water systems struggle to keep pace with population growth, creating sustained demand for reliable bottled water sources.
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ASBWA Announces New Member Benefit: Partnership with Delta Administrative Services
The ASBWA Board of Directors is pleased to announce an exciting new member benefit — a partnership with Delta Administrative Services, a trusted provider of Human Resources solutions for businesses nationwide.
Founded in 1968 and headquartered in Metairie, Louisiana, Delta serves clients in over 40 states, helping small and mid-sized businesses manage their HR needs efficiently and effectively.
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A Comprehensive HR Partner
As businesses grow, HR responsibilities can quickly exceed internal capacity. Delta Administrative Services offers a complete suite of solutions designed to streamline operations, reduce risk, and improve employee satisfaction — all through a single, trusted partner.
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Their services include:
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Payroll and Tax Administration
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Access to Large-Company Benefits for Small Employers
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Human Resources Consulting and Administration
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Workers’ Compensation, Risk Management, and Safety Administration
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Benefits Administration
By partnering with Delta, ASBWA members can gain access to the tools, expertise, and resources typically available only to larger organizations — improving efficiency, compliance, and employee retention. Delta’s proactive consulting approach helps businesses anticipate challenges, manage risks, and maintain full legal compliance.
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Support for ASBWA
In addition to providing these valuable services to members, Delta Administrative Services will also provide ongoing financial support to ASBWA, based on member participation in their programs. This partnership not only benefits your business but also strengthens the association as a whole.
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Connect with Delta
ASBWA’s dedicated Delta representative, Vance Adams, will be reaching out to members in the coming weeks to discuss how Delta can support your company’s HR and administrative needs. When Vance contacts you, we encourage you to take the opportunity to learn about the many benefits available to you, your employees, and your association.
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Members who wish to connect directly can reach Vance at:
📞 504-343-6773
📧 Vadams@DeltaPEO.com
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Join Us in Doing Business with a Member
ASBWA thanks all members for their continued support and participation. Together, partnerships like these allow us to expand valuable benefits and strengthen our community.
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For more information, contact ASBWA at susan@asbwa.org or visit asbwa.org.
